About Us

Artistic Design Meets Functionality

Linea Lighting was born out of a powerful motivation to do things better. Our founder and CEO Purav (Bob) Kapedia was in the midst of a kitchen renovation when the contractor asked him to select pendant lights to go above the kitchen island. He went to a dozen lighting stores and looked through websites, but couldn't find anything that was contemporary, well-built and reasonably priced. Bob, who is also the CEO of Linea’s sister company Startex, decided to design his own. He sketched out a few ideas and sent them to the production team and Linea Lighting was born. Bob installed two above his kitchen island, where they sit today. That first light he designed is now part of the Effimero collection and is just one of the many quality Linea Lighting fixtures we sell. Read more about how Linea Lighting got its start here.

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The Linea di Liara Mission

We’re a close-knit US based company located just outside of Chicago.We root for the Cubs, the White Sox, the Brewers, Da Bears, the Packers, the Vikings and the Cowboys.We care about our customers and our products and we’re passionate about delivering a quality product at an affordable price.It’s in our DNA to go that extra mile and we spot check our products in the warehouse, work overtime to resolve any customer issues and back our products with USA based customer service.

Giving Back to Help Others

We’re all in this together and at Linea Lighting we believe that each and every one of us can make a difference in the world. From delivering shoes to schools or supporting kids with the essentials they need, to donating product to Habitat for Humanity – from the moment our company was founded, we’ve given back to the community. A percentage of every sale is donated to worthy charitable organizations. Check out our favorites – Shoes that Fit and Cradles to Crayons.

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Contact Linea di Liara

To learn more about the beauty and simplicity of our design, feel free to contact us at 888-507-0099, or email us at and let one of our knowledgeable representatives assist you today.